Customer service in relation to customer satisfaction

In the last blog I wrote about customer satisfaction. This entry will be about customer service and it’s relation to customer satisfaction.
Firstly, we have to define what customer service is. It is a very wide concept and also it look diffrent from customer and product provider point.
Customer service is not only function of company, it’s also process, an activity. It’s ability to exceed needs of customer(s). The most important is an interaction between customer and company during service (sale) and after. It means providing good quality service, building enduring relationship, which result in customer loyality and satisfaction.
Secondly, If you really want to have loyal customers and attract new ones you have to still improve service, you provide. There are several things you have to think about:
-    developing skills, abilities to give your customers good service
-    enveloping your business constantly
-    exceeding the needs of customers
And remember – customer is the king – always, no matter what happens his/her is on the first place. You have to treat him/her individually, take care of his/her needs and learn how to deal with their complaints. Satisfied customers are the best advertise, they will come back and bring their friends or destroy you.
If you really want to provide excellent service you shoul think about surveys, customers can give you some suggestions about which you might even don’t think about, give you new ideas what they need and what you can do to give it to them.
Satisfied customers are well-served customers, how to achieve it? Remeber that customers:
-    want to be understood, listened
-    need to feel important
-    meet friendly staff
-    feel the good atmosfere
While providing service the managers are making diffrent mistakes like:
-    ignoring customers and their needs
-    not dealing with rudeness of staff
-    bad comunication
-    not taking responsibility, making excuses
-    blaming customers, not taking complaints
If you will not take care about your customers, it means you will not provide excellent customer service then customers have nothing to return. They should be the most important to you, as they are your and your business future.
To summarize customer service is the key to customer satisfaction and loyality. It depend on you, on your service how happy customers will be and if they will be back.